Restaurant operator first. Video expert second.
Helping independent Arizona restaurant owners increase covers, improve table turns, and control prime cost.
I’ve spent 30+ years running restaurants—from single locations to 150+ units and $100M+ in foodservice revenue. I know the realities because I’ve lived them: labor pressure, inconsistent execution, and nights when covers go somewhere else.
Now I help Arizona operators tighten operations and use video to drive measurable results. Your Success, Our Mission.
Video Marketing That Delivers Real Results
Fill Tables
Turn your best dishes and the in-house experience into clear reasons to choose you, so more first-time diners become covers.
Boost Sales
Put high-margin items front and center, with video that moves diners from “looks good” to “order it,” supporting higher checks and stronger per-cover revenue.
Strengthen Your Team
Use behind-the-scenes content to build pride, reinforce standards, and make hiring easier—so you keep good people longer and reduce the cost of turnover.
One Professional Shoot = 6+ Months of Marketing Assets
Most restaurants create one video and post it once. We turn every shoot into 20–30+ ready-to-use assets across the channels your restaurant actually uses.
Your investment becomes website hero videos, Instagram Reels, Facebook posts, email campaigns, Google Business Profile content, staff training clips, and paid advertising creative.
One shoot. Multiple platforms. Marketing value for months. This is how operators maximize ROI—not by creating more content, but by deploying what you already have.
Get Your Free Restaurant Video Marketing Playbook
Discover the 7 essential video types every restaurant needs, proven ROI strategies, and a complete distribution guide—inside one playbook.
Your Story Deserves to Be Told Professionally
The difference between restaurants that consistently win and restaurants that blend in often comes down to one thing: what guests see before they decide where to eat.
Every successful restaurant has:
A signature item guests come back for
A team that executes with consistency—every shift
An atmosphere that feels right the moment you walk in
A clear point of view that attracts the right guests
The question is: Are you showing this to potential guests before your competitors do?
Professional video marketing makes your best attributes clear to guests researching where to eat tonight—on Google, your website, and social.
Stand Out in a Crowded Market
The difference between restaurants that thrive and those that struggle often comes down to one thing: how effectively they tell their story.
Every successful restaurant has:
- A signature dish that guests travel for
- A team that delivers exceptional experiences
- An atmosphere that creates memorable moments
- A story that resonates with their ideal customers
The question is: Are you showing this to potential diners before your competitors do?
Professional video marketing ensures your restaurant's best attributes are visible to every potential customer researching where to dine tonight.
Why Southwest Food Solutions?
We’re Restaurant Operators Who Use Video to Drive Covers
Restaurant Expertise
We’ve lived kitchen operations, service flow, and labor deployment. Everything we recommend is built around execution, consistency, and what your P&L needs—operator-to-operator.
Arizona Focus
Based locally, serving locally. We understand Phoenix metro seasonality, neighborhood competition, and how guests choose where to eat here—especially on Google.
Results-Driven
We baseline first, then track lift over 30/60/90 days: covers, check average, repeat visits, and sales mix. If the numbers don’t move, we adjust the message and the offer—not just the video.
Professional Production
Led by videographer Devon Dresback, your shoot is production-grade—lighting, audio, and editing that matches your standards. You’ll get assets built for your website, Google Business Profile, and social.
Meet Your Video Marketing Partners
Rick Silber
Founder & Operations Strategy
Most restaurant marketing generates likes—not covers. Rick founded Southwest Food Solutions to change that, combining 30+ years in restaurant operations with professional video marketing built to support measurable decision-making.
Rick understands your P&L, labor deployment, cover counts, and table turns—because he’s managed them himself. From independent restaurant owner to Division Food Service Manager directing 150+ locations and $100M+ in food service revenue, he’s worked across formats from fine dining to high-volume operations.
He’s launched 30+ restaurants, scaled concepts, and knows the difference between marketing that looks good and marketing that earns a visit.
Partnering with lead videographer Devon Dresback, SWFS creates video assets designed to perform where guests decide: Google, your website, and the platforms you use to stay top-of-mind—then helps you baseline and track lift over 30/60/90 days (covers, check average, repeat visits, and sales mix).
Devon Dresback
Lead Videographer & Production Director
Devon brings 14+ years of professional video production experience across retail and commercial clients. As a Director of Video Production, he’s led projects end-to-end—from concept development and cinematography to directing, editing, and post-production—delivering clean, professional work that reflects each client’s standards.
His work includes projects across the United States and internationally, with experience across multiple production styles and business environments. Devon combines narrative storytelling discipline with commercial production execution—capturing the details that make a restaurant feel worth the trip.
With 200+ commercial projects and deep technical capability across production formats, Devon ensures every shoot is efficient, polished, and built into usable assets for web, Google Business Profile, and social.
At Southwest Food Solutions, Devon pairs technical excellence with an understanding of restaurant operations—so your content looks professional and supports the guest decision process.
Diane Dresback
Strategic Advisor
For select projects requiring additional narrative development, Diane M. Dresback provides storytelling support. With 10+ published books and 40+ independent film credits, Diane contributes narrative and message development to select SWFS projects as needed.
Three Ways to Work With Us
Free Resources to Full Partnership—Start Where You Are
Explorer
Playbook + Google-First Implementation Framework
Perfect for: Owners who want a clear starting point and a practical plan before investing.
What's Included:
- 10-Minute Video Playbook (instant download)
- Platform priority order (Website → Google → then social)
- One-shoot content plan (what to film to generate 20–30 assets)
- Google-first weekly posting map (what to post, where, why)
- ROI tracking basics (GBP actions, website, reservations)
Investment: FREE
Get the Free PlaybookStrategist
30-Minute Video Strategy Session
Perfect for: Owners who want clarity on what to fix first—and a plan to execute.
What's Included:
- Your #1 pain point translated into an execution plan
- Website + Google Business Profile quick review (guest decision points)
- Basic SEO visibility check (high-level)
- Priority shot list (what to film first for impact)
- 30-day deployment plan + what to measure (30/60/90)
Investment: FREE
Schedule Free ConsultationPartner
Done-With-You Video + Deployment
Perfect for: Owners ready to implement and want professional production + operator guidance.
What's Included:
- Production planning + priority shot list (what to film first)
- Professional shoot + editing led by Devon Dresback
- Asset package built for website + Google Business Profile + social
- Deployment map (where each asset goes to drive guest decisions)
- Baseline + tracking plan (30/60/90: covers, check average, repeat visits, GBP actions)
Investment: Custom
Based on scope and deliverables
Ready to Turn Video Into More Covers?
Start with the playbook or book a strategy session to map your next 30 days—website, Google Business Profile, then social—plus what to track over 30/60/90 (covers, check average, repeat visits).