Restaurant Operators Who Make Marketing Measurable
30+ years of restaurant operations leadership—paired with professional video production
Most restaurant marketing can win attention. The problem is it doesn’t always move operator metrics—covers, check average, prime cost, and execution.
After 30+ years in restaurant operations—from independent owner to Division Food Service Manager overseeing 150+ locations and $100M+ in annual food service revenue—Rick Silber learned where results are actually won and lost: labor deployment, shift execution, table turns, and P&L discipline.
That’s why Southwest Food Solutions starts with operational reality, then uses video as a tool to drive measurable action. Partnering with lead videographer Devon Dresback, SWFS connects creative production to what your team can execute—starting with a baseline, then tracking what changes over 30/60/90 days.
Meet the Team
Rick Silber
Founder & Operations Strategist
Rick is a restaurant operator first. After 30+ years in restaurant operations—from independent owner to Division Food Service Manager overseeing 150+ locations and $100M+ in annual food service revenue—he built SWFS around a simple idea: marketing should be judged by operator metrics, not vanity metrics.
Rick focuses on what actually changes results: labor deployment, shift execution, table turns, prime cost discipline, and P&L follow-through. He’s launched 30+ restaurants and worked across formats from fine dining to high-volume operations—so the plan is grounded in what your team can execute on a Saturday night.
SWFS starts with a baseline and tracks progress over 30/60/90 days—so you can see what’s working and adjust fast. Rick also provides practical systems—checklists, templates, and follow-up support—so improvements stick.
Devon Dresback
Lead Videographer & Director
Devon brings 14+ years of professional video production experience across commercial and restaurant environments. He leads concept, cinematography, directing, editing, and post-production to deliver polished assets built for real-world deployment.
Devon’s strength is building a repeatable content library from a single shoot—video and cutdowns that support your website, Google Business Profile, and the platforms that drive customer action.
Within SWFS, Devon’s production expertise pairs with Rick’s operator lens—so the finished content isn’t just polished; it’s built to support measurable outcomes.
Strategic Advisor – Special Projects
For select projects requiring deeper narrative development, author and filmmaker Diane M. Dresback supports storytelling and message development. Her involvement is reserved for special projects and defined in the approved scope.
Why We Do This
Restaurant owners are busy and vendors are everywhere. The problem is most marketing doesn’t connect to operator metrics—covers, check average, table turns, labor deployment, and prime cost.
Southwest Food Solutions is built on a simple belief: marketing should be measured the same way restaurant success is measured—through the P&L and what happens on the floor. Every recommendation and every asset is filtered through operational reality, then tested against a baseline so you can track what changes over 30/60/90 days.
We’re committed to Arizona operators. By understanding local demand patterns and how diners choose where to eat, we help you build a repeatable system that supports consistent execution and measurable improvement—without chasing short-term noise.