Restaurant Operators Who Make Marketing Measurable
30+ years of restaurant operations leadership—paired with professional video production.
Why We Do This
Restaurant owners are busy and vendors are everywhere. Most marketing can win attention, but it doesn’t always move operator metrics—covers, table turns, check average, labor deployment, and prime cost.
SWFS is built on a simple belief: marketing should be measured the same way restaurant success is measured—through the P&L and what actually happens on the floor. We establish a baseline, deploy what your team can execute consistently, then track what changes over 30/60/90 days.
Operator Lens, Then Creative
We start with operational reality and constraints (labor, throughput, daypart demand, menu execution). Then we use video and messaging to drive measurable customer action—reservations, calls, catering inquiries, and high-intent traffic from Google.
Move Covers Without Guessing
We look at demand patterns, daypart opportunities, and what your team can realistically execute to drive more covers.
Protect the P&L
More business only helps if it’s profitable. We keep an operator’s eye on labor deployment and prime cost discipline.
Systems That Hold Up on a Saturday
We build simple routines—checklists, cadence, and follow-through—so improvements stick beyond week one.
How We Help
Operations Health Check
A focused on-site assessment that produces a ranked 30/60/90 plan built from observation—execution, labor deployment, guest flow, and controllable expenses.
Strategic Consulting
Deeper support when you need priorities, sequencing, and implementation help—built around what your team can execute shift to shift.
Video Marketing
Professional production designed for real deployment—website, Google Business Profile, and channels that drive customer action (not vanity metrics).
How We Work (30/60/90)
This is a measurement-based approach. We baseline first, then deploy in sequence, then review what changed—so we keep what works and cut what doesn’t.
Baseline
Confirm goals, constraints, daypart reality, and current performance. Lock what will be tracked before changes are made.
Deploy
Implement the highest-impact changes in the right order—website and Google first, then supporting channels and video assets.
Review + Adjust
Review 30/60/90 performance and execution consistency—covers, turns, check average, labor deployment, and prime cost.
Meet the Team
Rick Silber
Rick is a restaurant operator first. After 30+ years in restaurant operations—spanning independent ownership and Division-level leadership—he built SWFS around one standard: marketing should be judged by operator metrics, not vanity metrics.
Rick focuses on what changes results: labor deployment, shift performance, table turns, prime cost discipline, and P&L follow-through—so the plan is grounded in what your team can execute on a Saturday night.
Devon Dresback
Devon brings 14+ years of professional video production experience across commercial and restaurant environments. He leads concept, cinematography, directing, editing, and post-production to deliver polished assets built for real-world deployment.
Devon’s strength is building a repeatable content library from a single shoot—core video plus cutdowns that support your website, Google Business Profile, and the platforms that drive customer action.
Diane Dresback
For select projects requiring deeper narrative development, Diane provides storytelling support and message clarity. Her involvement is reserved for special projects and defined in the approved scope.
Diane contributes narrative structure when it strengthens the work—so the final story is clear, operator-authentic, and aligned with how guests choose where to eat.
Committed to Arizona Operators
We’re committed to Arizona operators. By understanding local demand patterns and how diners choose where to eat, we help you build a repeatable system that supports consistent execution and measurable improvement—without chasing short-term noise.